There’s something about liquid lipsticks that just draws me in. Every. Single. Time! Even though for me, it’s not my favourite formula to wear. Sure it looks good for the first couple of hours but then it tends to go downhill from there. There’s yet to be a liquid lipstick that will withstand the test of food and drink, which subsequently impacts the longevity of the product, unless of course, you plan on going nil by mouth for the entire day.
Jouer is the latest in an ever-growing line of brands to launch a liquid lipstick, the Long-Wear Lip Creme, a lip product with the pigment and longevity of a matte lipstick, packed in a liquid formula that applies like a traditional gloss but without the shine. Confused? Where have you been hiding?! This is the dream of those who love an opaque pout that lasts for hours without the need of touching up or worrying about their lipstick smudging or transferring. However, brands who have produced liquid lipsticks have all varied in terms of delivery. I had high hopes for Jouer and with a name like ‘long wear lip creme’, what could go wrong? Here’s how it fared.
I picked up the shade Lychee, described as a matte cool dusty rose, as it looked from the swatches the closest to a ‘MLBB’ shade, just slightly more of a brighter pink. I love the packaging, a clear, rectangular tube that’s shorter than your average liquid lipstick packaging yet slightly thicker and houses a traditional, doe foot applicator. Its slanted head makes it easy to apply the product to the lips, starting by lining from the outside as suggested and then pressing the lips together to transfer the lipstick and facilitate a coverage that is even.
One coat applies a layer that is more or less even, if not, I just flip the wand over and apply the remaining excess to cover any streakiness. The formula is wet yet very light and sets rather quick without leaving any hint of tackiness (many leave behind a tackiness although the level of tackiness varies on a scale of 1 to 10). The difference I found with the Jouer Long-Wear Lip Cream compared to the many I have tried is the texture and sensation on the lips. I’m going to give it to you straight. If you’re not used to wearing a liquid lipstick (and even if you are), the Jouer Lip Cremes feel dry. Now I emphasise on the word feel because although it feels dry and as a matter of fact it looks dry too (the lines are heavily emphasised on my lips like I’ve never seen before), it doesn’t dry out my lips. By that I mean that once removed, I don’t suddenly find that my lips a dehydrated and flaky. Not at all.
It also has a weird powdery sensation too which I guess makes it feel even drier. The longer you wear it though, the more you get used to the dry, powdery feeling on the lips. One annoying thing I noticed is that for some odd reason, the pigment appears darker around the rim of the lips that it almost looks like you’re wearing a thick lip liner. I’ve not experienced this with any other liquid lipstick I have tried so I’ m quite baffled as to why this is.
The longevity of the lipstick is dependant on whether and what you choose to eat and drink. As mentioned, going nil by mouth will keep your pout pretty perfectly intact all day. But if you can forgo food for lipstick then you’re better than me. Sipping drink here and there will chip away at the lipstick very slowly but surely. Eating, on the other hand, is another matter entirely, and eating food with a high content of grease (peanut butter I’m looking at you) is a surefire way to dismantle the pigment starting from the inside out.
So have I found a new favourite liquid? In a word? No. Although you eventually get on board with the texture on the lips, light yet dry and powdery. I, quite frankly, don’t like it. I would have preferred it to be slightly tacky if I had to choose between the two. The colour payoff is good although I still can’t quite decide whether I like this pink or whether it’s just a tad too much of a cool tone, bluey, pink (fickle, me? never). There is minimal stickiness and you wouldn’t need any more than one or two coats. It is probably up there as one of the more longer wearing liquid lipsticks and I’d trust it to stay in place for more than just a couple of hours, knowing that it wouldn’t smudge out of place or transfer. I just wouldn’t expect it to stand it’s ground if I gave into my naughty, oil -laden, cravings.